Home | Blog | The Missing Ingredient’s Marketing Menu: The 2026 Food and Beverage Promotion Calendar
The Missing Ingredient’s Marketing Menu: The 2026 Food and Beverage Promotion Calendar
Social media holidays and tentpole moments are an easy way to spark conversations and keep your audience engaged. They create timely, creative opportunities to connect through digital marketing, social media, email marketing campaigns, and beyond. They’re also a smart starting point for building a stronger e-commerce social media marketing strategy. When you weave these moments into your food and beverage marketing, increased engagement is sure to follow.Below is a comprehensive, day-by-day and month-by-month list of national holidays, social media holidays, and key tentpole events happening in 2026. Bookmark this page so you can reference it all year long.Want to take your strategy further? Learn how The Missing Ingredient’s services can help elevate your food and beverage brand.
National Soup MonthNational Sunday Supper MonthNational Menudo MonthNational Oatmeal MonthHot Tea MonthDry JanuaryVeganuaryNational Slow Cooking MonthBe Kind to Food Servers MonthNational Mentoring MonthNational Walk Your Dog MonthNational Train Your Dog MonthGet a Balanced Life MonthInternational Creativity MonthNational Skating MonthPoverty In America Awareness MonthNational Stalking Awareness MonthNational Bath Safety MonthNational Slavery and Human Trafficking Prevention MonthNational Hobby MonthNational Blood Donor MonthNational Braille Literacy MonthCervical Cancer Awareness MonthThyroid Awareness MonthGlaucoma Awareness MonthAlzheimer’s Disease Awareness MonthNational Birth Defects Prevention Month
Weekly Observances
January 1–7, 2026:New Year’s Resolution WeekJanuary 8–11, 2026: Elvis Presley Birthday Celebration WeekJanuary 12–18, 2026: National Mocktail WeekJanuary 12–18, 2026: National Pizza WeekJanuary 19–25, 2026:Hunt for Happiness WeekJanuary 19–25: National Fresh Squeezed Juice Week
Daily Observances
January 1:New Year’s DayNational Hangover DayNational Bloody Mary DayGlobal Family DayPolar Bear Plunge DayJanuary 2: National Science Fiction DayNational Buffet DayNational Personal Trainer Awareness DayJanuary 3: International Mind-Body Wellness Day,National Cream Puff DayFestival of Sleep DayNational Fruitcake Toss DayNational Chocolate Covered Cherry DayJanuary 4: World Braille DayNational Spaghetti DayNational Trivia DayJanuary 5: National Bird DayNational Keto DayNational Whipped Cream DayJanuary 6: Apple Tree DayNational Shortbread DayNational Bean DayEpiphanyJanuary 7: Orthodox ChristmasI’m Not Going To Take It Anymore DayOld Rock DayDistaff DayNational Tempura DayJanuary 8: National Bubble Bath DayNational Postal DayWorld Typing DaNational English Toffee Day, Show and Tell at Work DayNational Vision Board DayJanuary 9: Law Enforcement Appreciation DayNational Apricot DayWorld Nerd DayJanuary 10: National Bittersweet Chocolate DaySave the Eagles DayNational Cut Your Energy Cost DayNational Oyster Rockefeller DayJanuary 11:National Human Trafficking Awareness DayNational Milk Day National Hot Toddy DayArkansas DayInternational Thank You DayJanuary 12: National Pharmacist DayNational Curried Chicken DayNational Marzipan DayInternational Kiss a Ginger DayJanuary 13:National Gluten-Free DayMake Your Dreams Come True DayKorean American DayStephen Foster Memorial DayJanuary 14:National Dress Up Your Pet DayWorld Logic DayNational Hot Pastrami Sandwich DayRatification DayOrganize Your Home DayJanuary 15: National Bagel Day National Strawberry Ice Cream DayJanuary 16:International Hot and Spicy Food Day National Religious Freedom DayWorld Religion DayJanuary 17: National Hot Buttered Rum DayKid Inventors’ DayDitch New Year’s Resolution DayNational Bootlegger’s DayJanuary 18: National Gourmet Coffee DayNational Peking Duck DayMichigan DayJanuary 19: National Popcorn DayNational Tin Can DayWorld Quark DayMartin Luther King Jr. DayJanuary 20: Get to Know Your Customers DayNational Cheese Lover’s DayPenguin Awareness DayInternational Day of AcceptanceJanuary 21:National Granola Bar DayNational Hugging DayNational Squirrel Appreciation DayJanuary 22:National Blonde Brownie DayCelebration of Life DayJanuary 23:National Pie DayNational Handwriting DayJanuary 24: National Compliment DayNational Peanut Butter DayInternational Day of EducationBeer Can Appreciation DayCommunity Manager Appreciation DayJanuary 25: National Opposite DayNational Irish Coffee DayPlan For Vacation DayFlorida DayJanuary 26: National Green Juice DayNational Peanut Brittle DaySpouse Appreciation DayAustralia DayJanuary 27: National Chocolate Cake Day Holocaust Memorial Day World Breast Pumping DayJanuary 28: National Fun at Work DayNational Blueberry Pancake DayData Privacy DayInternational Lego DayJanuary 29:National Seed Swap DayKansas DayNational Corn Chip Day National Puzzle DayJanuary 30:National Croissant DayWorld Leprosy DayFred Korematsu DayJanuary 31: Bubble Wrap Appreciation DayNational Hot Chocolate Day Inspire Your Heart with Art Day
FEBRUARY 2026 HOLIDAYS
Monthly Observances
Black History MonthAmerican Heart MonthNational Cancer Prevention MonthAMD/Low Vision Awareness MonthNational Children’s Dental Health MonthNational Library Lover’s MonthNational Teen Dating Violence Awareness MonthNational Self Check MonthNational Grapefruit MonthNational Vegan Cuisine MonthNational Sweet Potato MonthNational Snack Food MonthNational Cherry MonthNational Fasting MonthNational Macadamia Nut MonthCelebration of Chocolate MonthGreat American Pie MonthNational Canned Food MonthBoost Your Self-Esteem MonthNational Wedding MonthSpay/Neuter Awareness MonthNational Cat Health Month
Weekly Observances
February 1–7, 2026: Pride in Food Service WeekWorld Interfaith Harmony WeekNational School Counseling WeekFebruary 9–15, 2026:Cardiac Rehabilitation WeekFebruary 22–28, 2026: National Eating Disorders Awareness WeekNational Engineers Week
Daily Observances
February 1:National Freedom DayNational Dark Chocolate DayDecorating With Candy DayFirst Day of Black History MonthTu BiShvatNational Get Up DayWorld Interfaith Harmony Week BeginsLGBT History Month BeginsKick DayFebruary 2: Groundhog DayWorld Wetlands DayNational Tater Tot DayNational Hedgehog DayRheumatoid Arthritis Awareness DayFebruary 3:National Golden Retriever DayNational Carrot Cake DayFeed the Birds DayFebruary 4:World Cancer DayInternational Day of Human FraternityRosa Parks DayHomemade Soup DayNational Girls and Women in Sports DayFebruary 5:National Weatherperson’s DayNational Nutella DayChocolate Fondue DayFebruary 6:National Wear Red DayInternational Day of Zero Tolerance for FGMWorld Chopsticks DayNational FroYo DayFebruary 7:Send a Card to a Friend DayNational Black HIV/AIDS Awareness DayInternational Epilepsy DayFettuccini Alfredo DayFebruary 8:Super Bowl SundayIowa DayNational Kite eFlying DayFebruary 9:National Pizza DayNational Cut the Cord DayNational Bagel and Lox DayNational Toothache DayInternational Epilepsy DayFebruary 10:All the News That’s Fit to Print DayChildren’s Hospice DayInternational Cribbage DayNational Flannel DaySafer Internet DayWorld Pulses DayNational Cream Cheese Brownie DayNational Umbrella DayFebruary 11:International Day of Women and Girls in ScienceWorld Day of the SickPeppermint Patty DayNo One Eats Alone DayFebruary 12:Abraham Lincoln’s BirthdayDarwin DayHug DayPlum Pudding DayInternational Day Against Use of Child SoldiersNational Freedom to Marry DayFebruary 13:Galentine’s DayWorld Radio DayFriday the 13thFebruary 14:Valentine’s DayNational Donor DayInternational Love/Relationship-themed observancesFebruary 15:Susan B. Anthony’s Birthday International Childhood Cancer Awareness DaySingles Awareness DayFebruary 16:Presidents’ Day Random Acts of Kindness DayAlmond DayTim Tam DayInnovation DayFebruary 17:Lunar New YearCafe au Lait DayNational Cabbage DayFebruary 18:Ash WednesdayNational Battery DayNational Crab Stuffed Flounder DayFebruary 19:International Tug-of-War DayIwo Jima DayNational Chocolate Mint DayNational Airboat DayFebruary 20:National Love Your Pet DayWorld Day of Social JusticeNational Cherry Pie DayFebruary 21:International Mother Language DayNational Boiled Peanuts DayFebruary 22:National Margarita DayNational Walk Your Dog DayWorld Thinking DayFebruary 23: National Banana Bread DayNational Dog Biscuit DayNational Play Tennis DayFebruary 24:National Tortilla Chip DayTwin Peaks DayFebruary 25:National Chocolate Covered Nuts DayNational Clam Chowder DayQuiet DayFebruary 26:National Letter to an Elder DayNational Set a Good Example DayNational Chili DayNational Toast DayNational Small Dog DayFebruary 27:Pokémon DayNational Protein DayNational Retro DayNo Brainer DayFebruary 28:Rare Disease DayTooth Fairy DayChocolate Soufflé Day
MARCH 2026 HOLIDAYS
Monthly Observances
Women’s History MonthYouth Art MonthNational Irish American Heritage MonthMustache MarchMusic in Our Schools MonthNational Craft MonthSocial Workers MonthNational Athletic Training MonthNational Nutrition MonthNational Caffeine Awareness MonthNational Peanut MonthNational Celery MonthNational Frozen Food Month
March 1: National Peanut Butter Lover’s DayWorld Compliment DaySelf-Injury Awareness DayZero Discrimination DayFirst Day of Women’s History MonthFirst Day of Irish-American Heritage MonthMarch 2: National Banana Cream Pie DayRead Across America DayWorld Teen Mental Wellness DayMarch 3: National Mulled Wine DayWorld Wildlife DayNational Cold Cuts DayIf Pets Had Thumbs DayMarch 4: National Pound Cake DayMarching Music DayWorld Obesity DayMarch 5: National Absinthe DayNational Cheese Doodle DayWorld Energy Efficiency DayMarch 6:National Frozen Food DayNational Dentist’s DayNational Oreo Cookie DayMarch 7: National Cereal DayNational Crown Roast of Pork DayAlexander Graham Bell DayMarch 8: International Women’s DayNational Peanut Cluster DayMarch 9: National Crabmeat DayNational Meatball DayMarch 10: National Pack Your Lunch DayNational Blueberry Popover DayInternational Day of AwesomenessMarch 11: National Oatmeal Nut Waffles DayWorld Plumbing DayNational Worship of Tools DayMarch 12: National Baked Scallops DayNational Plant a Flower DayGirl Scout DayMarch 13: National Coconut Torte DayNational Good Samaritan DayWorld Sleep DayMarch 14: National Potato Chip DayPi DayNational Learn About Butterflies DayMarch 15: National Pears Helene DayWorld Consumer Rights DayNational Everything You Think Is Wrong DayMarch 16: National Artichoke Hearts DayNational Curl Crush DayMarch 17: St. Patrick’s DayNational Corned Beef and Cabbage DayMarch 18: National Sloppy Joe DayNational Biodiesel DayAwkward Moments DayMarch 19: National Chocolate Caramel DayNational Poultry DayWorld Social Work DayMarch 20:National Ravioli DayInternational Day of HappinessFirst Day of SpringWorld Storytelling DayMarch 21: National California Strawberry DayWorld Down Syndrome DayInternational Day of ForestsMarch 22: National Bavarian Crepes DayWorld Water DayGoof Off DayMarch 23: National Chip and Dip DayWorld Meteorological DayPuppy DayMarch 24: National Chocolate Covered Raisins DayNational Cheesesteak DayWorld Tuberculosis DayMarch 25:National Lobster Newburg DayInternational Waffle DayMaryland DayMarch 26:National Nougat DayPurple Day (Epilepsy Awareness)National Spinach DayMarch 27:National Spanish Paella DayWorld Theater DayNational Scribble DayMarch 28:National Eat Something on a Stick DayRespect Your Cat DayMarch 29:National Lemon Chiffon Cake DayNational Mom and Pop Business Owners DayMarch 30:National I Am in Control DayNational Doctor Appreciation DayMarch 31:National Clams on the Half Shell DayNational Prom DayCrayon Day
APRIL 2026 HOLIDAYS
Monthly Observances
National Poetry MonthNational Volunteer MonthStress Awareness MonthNational Autism Awareness MonthNational Donate Life Month
Weekly Observances
April 5–11, 2026:National Library WeekNational Caramel WeekApril 12–18, 2026:National Volunteer WeekNational Grilled Cheese WeekApril 19–25, 2026:National Park WeekNational Pretzel WeekApril 26–May 2, 2026:National Small Business Week
Daily Observances
April 1:April Fool’s DayNational Sourdough Bread DayNational Fun at Work DayApril 2:National Peanut Butter and Jelly DayWorld Autism Awareness DayNational Ferret DayApril 3:National Chocolate Mousse DayNational Find a Rainbow DayApril 4:National Cordon Bleu DayApril 5:National Caramel DayNational Read a Road Map DayApril 6:National Tartan DayNational Caramel Popcorn DayNational Carbonara DayApril 7:World Health DayNational Coffee Cake DayNational Beer DayApril 8:National Empanada DayApril 9:National Chinese Almond Cookie DayNational Unicorn DayApril 10:National Cinnamon Crescent DayNational Siblings DayApril 11:National Cheese Fondue DayNational Pet DayApril 12:National Grilled Cheese Sandwich DayNational Licorice DayApril 13:National Peach Cobbler DayThomas Jefferson’s BirthdayApril 14:National Pecan DayNational Gardening DayApril 15:National Banana DayTax DayApril 16:National Eggs Benedict DayNational Wear Pajamas to Work DayApril 17:National Cheeseball DayMalbec World DayApril 18:National Animal Crackers DayApril 19:National Garlic DayNational Amaretto DayApril 20:National Cheddar Fries DayChinese Language DayApril 21:National Tea DayWorld Creativity and Innovation DayApril 22:Earth DayNational Jelly Bean DayApril 23:National Picnic DayWorld Book DayApril 24:National Pigs in a Blanket DayNational Arbor DayApril 25:National Zucchini Bread DayWorld Penguin DayApril 26:National Pretzel DayNational Help a Horse DayApril 27:National Prime Rib DayWorld Design DayApril 28:National Blueberry Pie DayGreat Poetry Reading DayApril 29:National Shrimp Scampi DayInternational Dance DayApril 30:National Raisin DayInternational Jazz Day
MAY 2026 HOLIDAYS
Monthly Observances
Asian American and Pacific Islander Heritage MonthNational Mental Health Awareness MonthNational Physical Fitness and Sports MonthNational Barbecue Month